When Trump came to the UK we wanted to tell him exactly how we felt about him.
But instead of getting angry like everyone else we tried a different approach.
We thanked him and sent him messages of love.
We thanked him for his misogyny, sexism, degrading tweets and disgusting attitude towards women. And also, for inadvertently, inspiring billions of women to come together and stand up for their rights. For accidentally kick starting a feminist movement - all fuelled by his hate.
The campaign featured placards for the march, twitter cards, a real card for PR and an activation film.
Editor's pick, AdAge.
Ad of the day, Campaign.
Ad of the week, Campaign.
Work of the week, The Drum.
Role: Creative Director.