OUT OF OFFICE CAMPAIGN

A disruptive digital media first to highlight the Gender Pay Gap. We created a movement for office workers to take part, without even leaving the office. Zero media and production budget. 2 million social impressions. Reach of over 1.2 billion. Increased site traffic by 275%. Three Webby awards. Four Golds and a Silver at Creative Circle. Gold at Campaign Big. Silver Clio. Bronze Cannes Lion and two shortlists. Ad of the day, The Drum. Role: Creative Director.

CASE STUDY

digital shutdown campaign​​​​​​​
If women effectively stop being paid on Equal Pay Day, then why should they work? 
For the second year of the out of office campaign we made it look like social media had stopped working to highlight the issue. 
Bronze, Creative Circle.
Role: Creative Director.

CASE STUDY

THANK YOU TRUMP campaign​​​​​​​
When Trump came to the UK we wanted to tell him exactly how we felt about him. 
But instead of getting angry like everyone else we tried a different approach. 
We thanked him and sent him messages of love. We thanked him for his misogyny, sexism and degrading tweets  towards women. And also, for inadvertently, inspiring billions of women to come together and stand up for their rights. For accidentally kick starting a feminist movement - all fuelled by his opinions. 
This strategically disruptive campaign featured placards for the march, twitter cards, a real card for PR and an activation film. 
Editor's pick, AdAge. 
Ad of the day, Campaign. 
Ad of the week, Campaign. 
Work of the week, The Drum. 

Role: Creative Director.

Stunt

Twitter cards
Activation artwork
Activation FILM
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