A disruptive digital media first to highlight the Gender Pay Gap.
Asking people to switch on their Out Of Office with a message for the rest of the year for The Women's Equality Party. A feminist political party set up in United Kingdom to campaign for gender equality to the benefit of all.
All with zero media and production budget.
2 million social impressions. Reach of over 1.2 billion. Increased site traffic by 275%.
Two Webby awards.
Four Golds and a Silver at Creative Circle.
Gold at Campaign Big.
Bronze Cannes Lion.
Ad of the day, The Drum.
Role: Creative Director.