If women effectively stop being paid on Equal Pay Day, then why should they work?
For the second year of the #OutOfOffice campaign we made it look like social media and digital ad sites had stopped working to highlight the issue.
Perfectly mimicked digital error messages, to make people stop and take notice of the glaring error in today’s society.
With just one simple disruptive error message we made it look like social media and DOOH had stopped working.
With zero budget we interrupted the scrolling of 2 million people and got the world’s biggest feminist to send it on.
Bronze, Creative Circle.