'Social media shutdown'
If women effectively stop being paid on Equal Pay Day, then why should they work?
For the second year of the #OutOfOffice campaign we made it look like social media and digital ad sites had stopped working to highlight the issue.
Perfectly mimicked digital error messages, to make people stop and take notice of the glaring error in today’s society.
With just one post we made it look like social media had stopped working.
Bronze, Creative Circle.
Role: Creative Director.