WESTERN UNION
'Chain of Betters' A global CSR initiative showing how $2000 can fund acts of kindness. Person to person, community to community, creating a chain of good deeds all around the world. We asked people to submit their ideas and created a hub with Mediamonks that collated all of the submissions. We funded three in the launch film to start the chain going. In the first 4 weeks we saw over 28 million views on Facebook and hundreds of stories being posted to the site. Editors pick. Adage. Role: Creative Director.