'Chain of Betters'
A global CSR initiative showing how $2000 can fund acts of kindness. Person to person, community to community, creating a chain of good deeds all around the world.
We asked people to submit their ideas and created a hub with Mediamonks that collated all of the submissions.
We funded three in the launch film to start the chain going.
In the first 4 weeks we saw over 28 million views on Facebook and hundreds of stories being posted to the site.
Editors pick. Adage.
Role: Creative Director.