The Chain is a lovely simple idea from Jess Oudot and Matt Leach that has turned into a Global CSR initiative.
Showing how $1000 can fund simple but powerful acts of kindness to make a difference. Person to person, community to community, creating a chain of good deeds all around the world.
It’s an idea that resonates with their business offering of moving money around the world for better.
We asked people to submit their ideas and created a hub to collates all of the submissions with Mediamonks.
We funded three in the launch film to get it going and then picked submissions each month going forward to keep building the chain.
In the first 4 weeks we saw over 28 million views on Facebook and hundreds of stories being posted to the site.