TopCashback. Joy Joy.

When you use TopCashback you get two dopamine hits of joy. The rush of a perfect purchase combined with the thrill of receiving a cashback bonus. We brought the concept of Joy Joy to life using new ways of working in production. We combined traditional craft, with character illustration and world-building developed by hand, before using a range of traditional CG/comp tools alongside AI, to create a sensorial playground for the brand. A visual and audio ASMR approach built on neuroscientific research around what creates unconscious joy. Campaign Ad of the Day. Role: Both Creative and Creative Director.