TopCashback. Joy Joy.
When you use TopCashback you get two dopamine hits of joy. The rush of a perfect purchase combined with the thrill of receiving a cashback bonus. We brought the concept of Joy Joy to life using an innovative production approach. We used daily prompting AI sessions with our production partner to play and see what we liked as we went along. A hugely enjoyable and creative process. And all the work was built on neuroscientific research around what creates unconscious joy. Campaign Ad of the Day. Role: Both Creative and Creative Director.