TikTok
Working with a TikTok strategic specialist we launched the first TikTok campaign for the brand. I was also working with TikTok specialist agencies to define the brand on the platform going forward using a test and learn approach.
Role: Creative Director.
The International Alliance of Travel Magicians.
We looked at many rabbit hole experiences for our audience.
This was one way of signing up other power users.
Role: Creative Director.
The Ultimate Car Hair Feeling campaign
When it came to launch Skyscanner's car hire offering in the UK we looked how we could make it more 'ultimate' to our audience.
I worked as the client on this working with Special London.
What I loved about this was the idea went through to the product itself.
Marketing and product working seamlessly together.
Within the Skyscanner car hire booking page you can find cars with wigs on.
Role: Creative Director/Client.
The Ultimate View
When it came to partnerships I helped define the strategy.
The Ultimate Travel Hack giving our travellers an ultimate fan experience.
This social partnership campaign far exceeded any targets that the business had for it making it one our best ever social campaigns.
For just a production budget of 15k we achieved:
11.67 Million Video Views.
7.63 Million organic social reach.
6 Million press impressions.
A world first for rugby content.
Role: Creative Director/Client.