TikTok
Working with a TikTok strategic specialist we launched the first TikTok campaign for the brand. I was also working with TikTok specialist agencies to define the brand on the platform going forward using a test and learn approach.
Role: In-House Creative Director.
The ultimate fan troll
This proactive idea from creative agency Courage was the ultimate NBA playoff troll from the Ultimate Travel Hack.
Using the cultural sport insight that every NBA series concludes with the same joke: '1,2,3 Cancun!', we trolled losing playoff teams right outside the stadiums in real time.
With no money spent in sports sponsorship we gained over 1 billion organic impressions.
3 Silver Clio's across PR and OOH.
Role: Client and In-House Creative Director.
The Ultimate Car Hair Feeling campaign
When it came to launch Skyscanner's car hire offering in the UK we looked how we could make it more 'ultimate' to our audience.
I worked as the client on this working with Special London.
What I loved about this was the idea went through to the product itself.
Marketing and product working seamlessly together.
Within the Skyscanner car hire booking page you can find cars with wigs on.
Role: Client and In-House Creative Director.
The Ultimate View
When it came to partnerships I helped define the creative strategy.
The Ultimate Travel Hack giving our travellers an ultimate fan experience.
This social partnership campaign far exceeded any targets that the business had for it making it one of our best ever social campaigns.
For just a production budget of 15k we achieved:
11.67 Million Video Views.
7.63 Million organic social reach.
6 Million press impressions.
A world first for rugby content.
Role: Client and In-House Creative Director.