NOW
Now was a 50 person agency I ran between 2016 and 2019 as the ECD and Creative Partner. When I joined Now they hadn’t won any awards and they’d been going for 5 years. Within the first year we had our first Cannes Lion. Within the second year we’d been awarded multiple times at Cannes Lions, The One Show, The Clio's, Campaign Big, Creative Circle, The Webby's, British Arrows and The APG Strategy Awards. With a huge amount of ‘Editors Picks’, ‘Ad of the Day’ and ‘Ad of the Week’ from Adweek, Adage, Campaign and The Drum. Work that ranged from changing the way that science was taught in UK Primary schools, guerilla- never seen before digital and social stunts, developing a new language for a client to numerous PR stunts. All from instilling a strong belief that we could do anything and that there were no rules we needed to follow. The mantra that I used was Unconstrained Thinking. It’s an attitude that I use in every role and in every brief I work on.