NEW YORK BAKERY COMPANY EDNA

For the New York Bakery company we wanted to create a character that felt as authentic as the recipe the brand uses. Enter Edna. The type of casting most client's wouldn't buy. An 82 year old swearing, smoking, gum chewing street cast New Yorker. Editors Pick, Adage. Creative Circle Bronze. Ad of the day, Creativity Online. 5 stars, David reviews. Shortlisted, The British Craft Arrows. Role: Creative Director.

HERO FILM

BRITISH ARROWS CRAFT CASTING SUBMISSION FILM

SOCIAL CONTENT FILMS

SUMMER ROMANCE campaign

Bagel sales slump in the summer months. How do you connect bagels with summer?

You come up with a series of summer reads. Crafted in a classic paperback airport style.

Ad of the day. Campaign.

Role: Creative Director.

SPEAK CHEESY campaign

New York Bakery Company wanted an ad campaign to launch their new Cheese Bagel. But we didn’t really want to just do a campaign, so we gave them a whole new language instead.

Role: Creative Director.

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