For the New York Bakery company we wanted to create a character that felt as authentic as the recipe the brand uses.
The type of casting most client's wouldn't buy.
An 82 year old swearing, smoking, gum chewing street cast New Yorker.
Editors Pick, Adage.
Creative Circle Bronze.
Ad of the day, Creativity Online.
5 stars, David reviews.
Shortlisted, The British Craft Arrows.
Role: Creative Director.