This project brings the Movember message to a completely new demographic. School children.
We teamed up our client, Miracle-Gro with Movember to launch Gro-vember.
Enabling school children to grow a grass moustache and make learning more about Movember and opening up important discussions with their dads.
Aimed at teachers we created a website where they could download a teacher pack and a series of templates to print off and laminate for their class to grow moustaches.
Gro-vember launched on the 1st of November 2014.
In the first year it reached 650 schools and spread the Movember message to 20,000 new minds.