On 14th June 2017, the Grenfell Tower burned for 60 hours straight, leaving 72 dead and 293 homeless.
3 years later, the victims had started to fall off the news agenda.
So on the third anniversary of the disaster, we asked print publications to donate just one editorial column inch to remember the 72 people who died during the fire. Their names created a powerful typographic reminder that justice has still not been served. Several Sunday newspapers gave us editorial space which led to influencers and media companies also donating their platforms to get Grenfell back in public discourse.
No media budget. 100 million media impressions. £500K earned media in 24 hours.
Memorialised in the Museum of London.
Silver at Cannes Lions.
Campaign Ad of the Day and Ad of the Week.
Role: Creative Director
CASE STUDY
POSTERS
Art directed using classic newspaper columns and typography.
