BRITISH TELECOM ACAPELLA

The brief was to give BT business a digital first never seen before piece of content. Shot in 1 take. 30 hours of rehearsals and 52 takes on the day. We teamed up with acapella group The Buzztones to demonstrate how being in sync makes business better. Creative work of the week. The Drum. Ad of the month. The Drum. Role: Creative Director.