BRAND IDENTITY
SOCIAL
PRINT/POSTER
CINEMA
perfectly natural campaign
No-one remembers puberty fondly. You’re half child, half adult. You must navigate school, relationships and family in a half real, half digital world. Betty wanted to be any girls big sister. The go to girl for all the chat and content about experiencing what it’s like growing up into a woman. We listened, and built disruptive content from consumer insights aiming to normalise the conversation around periods. Work of the day, The Drum. Work of the week, The Drum Role: Creative Director/Art Director