BETTY
'Perfectly natural' Betty. A new brand to help girls experiencing periods for the first time. We built this brand from scratch from consumer insights and designed the look for an Instagram world. Encompassing everything from cinema to Snapchat, Instagram to print, we even helped design the packaging which is made from natural products. All communications drove to mobile site betty.me which provides an empathetic destination for support and information. Ad of the day, The Drum. Work of the week, The Drum Role: Creative Director/Art Director