MAKE MONEY WORK FOR YOU CAMPAIGN

As a nation, we have a troubled relationship with money. Some 12.3 million UK adults have little or no confidence managing their money, while 80% have lost sleep over money worries. Armed with this insight we developed a new brand positioning for Barclays that enabled people to make money work for them. It was a campaign that ran across all media. From inspiration TV ads to smart digital and social campaigns and experiments. The campaign was one of the most successful campaigns Barclays had ever run. Following the campaign’s launch, prompted consideration for Barclays moved from fourth to first place, with consideration among 18- to 30-year-olds reaching an all-time high of 50% in Q3 2021. The bank out performed competitors to gain first position for overall share of new mortgages and joint top position among first time buyers. Crucially, brand media profit and media ROI hit record levels, climbing above competitors for first time mortgages and mortgages overall, helping Barclays claim the Marketing Week Award for Financial Services. Role: Creative Director.

FILMs

Money matchmaking

We developed a mini-dating show with the aim of promoting how open and honest conversations about money can lead to a stronger relationship and help couples communicate clearly about how they manage money.

MONEY DEMONS CAMPAIGN

You can't properly make your money work for you until you've tamed your money demons.

This paid digital campaign helped Barclays customers understand how they could do just that.

To follow will be toy versions for a younger audience.

CONTENT FILMs

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