MAKE MONEY WORK FOR YOU CAMPAIGN

I was brought into BBH London to run the £30 million Barclays account. One of the agency's biggest clients. With the challenge to make this huge brand the creative brand that it deserved to be. I was responsible for bringing to life a brand new 360 brand platform, 'The Moneyverse'. A big sticky idea that was all about helping people across the country have a better relationship with money. A creatively disruptive campaign that exceeded tracking results they'd had in place for decades and doing best in sector work. Winning creative awards and strategic awards alike. Role: Creative Director.

LAUNCH FILM
PRODUCT FILM
CSR LIFESKILLS FILM
MONEY DEMONS CAMPAIGN
You can't properly make your money work for you until you've tamed your money demons.
This digital campaign helped Barclays customers understand how they could do just that. 
To follow will be toy versions for a younger audience.
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