CSR LIFESKILLS FILM
I was brought into BBH London to run the £30 million Barclays account. One of the agency's biggest clients. With the interesting challenge to make this huge brand the creative brand that it deserved to be. I was responsible for bringing to life a brand new 360 platform, 'The Moneyverse'. A big sticky idea that was all about helping people across the country have a better relationship with money. A creatively disruptive campaign that exceeded tracking results they'd had in place for decades and doing best in sector work. Winning creative awards and strategic awards alike. Role: Creative Director.