I was brought into BBH London to run the £30 million Barclays account.
One of the agency's biggest clients.
With the interesting challenge to make this huge brand the creative brand that it deserved to be.
I was responsible for bringing to life a brand new 360 platform, 'The Moneyverse'. A big sticky idea that was all about helping people across the country have a better relationship with money.
A creatively disruptive campaign that exceeded tracking results they'd had in place for decades and doing best in sector work.
Winning creative awards and strategic awards alike.
Role: Creative Director.