While at Mcgarrybowen London this was the first Honda advert we did after winning this business from Wieden and Kennedy.
Aimed at an audience who were at a crossroads in their life.
This was a chance to do something new.
Using Google Street View, the DO-MORE-NEW portal from Collective London, transported users from their current location to one of twelve imagination-firing spots in the UK.
Each location offered up current weather conditions, things to do and places to stay, how the new CR-V would adapt to the particular local terrain and the fuel savings and emission reductions this CR-V offered.