INNOVATIVE OOH
VW DOWNTOOLS
For VW Commercial vehicles, a brand that's all about getting workers to work we developed a campaign to get the UK to stop work when the working day was done. We launched the campaign to re-establish a better work-life balance following the damaging impact the Covid-19 pandemic has had on the mental health of the UK’s workforce. This was one part of the campaign. Using disruptive OOH up and down the high streets of the Uk. We also partnered with Mental Health UK to curate an essential well-being toolbox, providing free support and guidance. Role: Creative director