CASE STUDY
IDENTITY
MIRACLE-GRO X MOVEMBER
Bringing the Movember message to a completely new demographic. School children. We teamed up our client, Miracle-Gro with Movember to launch Gro-vember. Enabling school children to grow a grass moustache and make learning more about Movember and opening up important discussions with their dads. Aimed at teachers we created a website where they could download a teacher pack and a series of templates to print off and laminate for their class to grow moustaches. In the first year it reached 650 schools and spread the Movember message to 20,000 new minds. Role: Creative and Creative Director.