This project brings the Movember message to a completely new demographic. School children. We’ve teamed up our client, Miracle-Gro with Movember to launch Gro-vember. Enabling school children to grow a grass moustache and make learning more about Movember as engaging and fun as possible. Aimed at teachers we’ve created a website where they can download a teacher pack and a series of templates to print off and laminate for their class to grow moustaches. Gro-vember launches on the 1st of November 2014. In the first year we aim to reach 650 schools and spread the Movember message to 20,000 new minds.

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